SMCrown Privacy Policy – Player Data Protection in Malaysia

1 Introduction

SMCrown ("we", "Platform") is committed to protecting the privacy of every member who uses our services at smcrown.win. This Privacy Policy is designed to clearly explain how we handle your personal information — from the point of collection through to data deletion.

We understand that your trust is our most valuable asset. That is why we take privacy seriously. Every data-related decision is made with our members' interests and safety as the top priority.

This policy applies to all users of the SMCrown platform, including website visitors, registration applicants, and active members. It covers use of the smcrown.win website, the SMCrown mobile app, and all our official communication channels.

2 Data We Collect

SMCrown collects various types of information depending on how you interact with our platform. Below is a full breakdown of the data types we collect:

We may also receive information about you from legitimate third-party sources, such as identity verification service providers, solely for KYC compliance purposes.

3 How We Use Your Data

Every piece of information we collect has a clear and legitimate purpose. SMCrown uses your data for the following purposes:

• Account Management: Create, verify, and maintain your account securely.
• Transaction Processing: Process deposits, withdrawals, and all financial activities accurately and securely.
• KYC & AML Compliance: Meet legal obligations under applicable anti-money laundering regulations.
• Platform Security: Detect and prevent fraud, unauthorized access, and platform misuse.
• Customer Support: Provide relevant and effective assistance whenever you need help.
• Service Improvements: Analyze usage patterns to enhance user experience and platform performance.
• Service Communications: Send important notifications related to your account, transactions, and policy changes.
• Marketing (with consent): Send promotional offers and bonus information — only if you have agreed to receive them.

4 Information Sharing

SMCrown does not share your personal information with third parties except in the following limited and controlled circumstances:

• Service Providers: Technical and operational partners such as payment providers, cloud service providers, and identity verification providers who help us operate the platform. They are bound by strict confidentiality agreements and are only permitted to process your data for purposes we specify.
• Legal Requirements: When required by law, court order, or a lawful request from a relevant authority such as Bank Negara Malaysia or a law enforcement agency.
• Rights Protection: If necessary to protect the rights, property, or safety of SMCrown, our members, or the public from a serious threat.
• Business Transfers: In the event of a merger, acquisition, or asset sale, where the new recipient will be bound by the same or stricter privacy obligations.

In all of the above cases, we ensure that only the minimum necessary data is shared, and we take reasonable steps to ensure that recipients protect such information to a standard comparable to our own.

5 Cookies & Tracking

SMCrown uses cookies and similar tracking technologies to enhance your experience on our platform. The following are the types of cookies we use:

• Essential Cookies: Required for core platform functions such as login verification and session security. These cookies cannot be disabled.
• Performance Cookies: Collect information about how you use our website to help us improve platform performance and design.
• Functional Cookies: Remember your preferences such as language and display settings so you don't have to reconfigure them on every visit.
• Marketing Cookies: Used to display relevant content to you. These cookies are only activated with your consent.

You can manage your cookie settings through your web browser at any time. Please note, however, that disabling essential cookies may affect platform functionality that requires identity verification.

6 Data Security

We implement a range of technical and organisational security measures to protect your personal data from unauthorised access, loss, or misuse:

• Encryption in Transit: All communications between your device and our servers are secured with TLS 1.3 protocol and 256-bit SSL encryption.
• Stored Data Encryption: Sensitive data such as financial information and identity documents is stored in encrypted format on our servers.
• Two-Factor Authentication (2FA): We offer and encourage the use of two-factor authentication for all member accounts as an additional layer of security.
• Continuous Monitoring: Our systems are continuously monitored to detect suspicious activity, intrusion attempts, and security anomalies.
• Internal Access Controls: Access to members' personal data within our team is restricted on a need-to-know basis and is strictly monitored.
• Regular Security Audits: We conduct regular penetration testing and security audits by independent third parties.

7 Data Retention Period

SMCrown retains your personal data for as long as your account is active or as long as needed to provide services to you. Following account termination, we retain your data for a defined period based on the following requirements:

• Financial Transaction Data: Retained for a minimum of 7 years after a transaction occurs, in line with Malaysia's legal requirements on financial records and anti-money laundering.
• KYC Documents: Retained for a minimum of 5 years after the termination of the business relationship.
• Platform Activity Logs: Retained for 2 years for dispute resolution and security purposes.
• Support Communication Records: Retained for 3 years for reference and quality control.

Once the applicable retention period has expired, your data will be securely deleted or anonymised in accordance with our data deletion procedures.

8 Your Rights

As a SMCrown member, you have the following rights regarding your personal data. We are committed to fulfilling every request within 14 business days:

To exercise any of the above rights, please contact our support team via live chat or email at [email protected]. We may require identity verification before processing your request.

9 Children's Data

SMCrown platform is exclusively for users aged 18 and above. We do not knowingly collect or process personal data of individuals under the age of 18.

Should we discover that personal data of a minor has been collected without proper age verification, we will take immediate steps to delete that data and close the account in question.

If you are a parent or guardian and discover that a child under your care has registered on our platform, please contact us immediately so we can take the appropriate action.

10 Policy Amendments

SMCrown reserves the right to amend this Privacy Policy from time to time to reflect changes in our data practices, legal requirements, or the services we offer.

When significant changes occur, we will:

• Update the "Last Updated" date at the top of this document.
• Send notifications to all registered members via email or in-platform notifications.
• Display a clear notice on the platform's home page for a minimum of 7 days.

Continued use of the SMCrown platform after the effective date of any amendment constitutes your acceptance of the updated Privacy Policy. We encourage you to review this page periodically.

11 Contact Us

If you have any questions, concerns, or complaints regarding this Privacy Policy or how we handle your personal data, please contact us through the following channels:

• Live Chat: Available 24/7 directly within the SMCrown platform — the fastest way to get a response.
• Email: [email protected] — we aim to reply within 24 business hours.
• FAQ: Visit the FAQ us for answers to general privacy-related inquiries.

If you are unsatisfied with how we have handled your complaint, you have the right to lodge a complaint with the Department of Personal Data Protection Malaysia under the Ministry of Communications and Digital.